ABOUT

Hi, I'm Daniel, a content designer (or UX writer if you prefer, I won’t judge) with bags of experience (8 years in fact) crafting excellent experiences to bring products and people together.

I have a positive outlook, excellent writing skills (naturally), native English proficiency, (you get me, bruv), and a collaborative mindset that’s allowed me to work successfully freelance, agency, or in-house, in London, Berlin and Stockholm.

Don't you just write the words?

Not exactly, no. I believe that problem solving is a designer's mindset and the words often come last – first we need to understand what a user needs and that's where I come in.

Whether a fast-paced freelance project, a strategic initiative, a full-time role embedded in a team, I’m flexible, adaptable, and always up for a challenge. I love to create processes and frameworks as well as educate others about the value of excellent content design.

My experience running workshops to stakeholders, designers, PMs to illustrate the value of content design means I’m understanding of the particular challenges this young discipline has. And my extensive experience, attitude and approach make me especially suitable to companies that have a desire to continue growing content design as a discipline.

Crab Creative,
London, 2014.

Began working in a fast-paced design agency in London. Late nights, last minute pitches, and a lot of learning.

House of Kaizen,
London, 2017.

Dipped my toe into the world of optimisation and performance marketing, co-leading the design efforts.

Freelance, Berlin,
2018-2022.

Took the plunge as a freelancer and worked with many different brands and industries in Berlin and later in Stockholm.

Storytel,
Stockholm, 2021-22.

Completed a 6-month consultancy project, implementing content design processes at Storytel.

Klarna,
Stockholm, 2022-23.

Completed a 12-month consultancy project, as the lead for Klarna's purchase flow.

eDreams,
Remote, 2023 - current.

Currently working as the lead content designer for eDreams, in the accomodation flow.

Services

Content design

I help bring clarity and purpose to digital products by working closely with designers, product managers, and developers to create user-centered solutions. My craft is always driven by research that guide and inform your audience to get measurable results.

Consultancy

I work with your team to develop a content strategy that supports your product's goals and aligns with your brand's voice and tone. I ensure that your content is consistent, effective, and user-centered.

UX strategy

Through in-depth user research, UX vision and goals alignment, I defne a clear and measurable strategy, guided by UX design best practice that improves your digital products and drives results.

Content design guidelines

Design systems are pretty much embedded across all product organisations but content design guidelines are often lacking more than an arbitrary page on tone and voice. A set of content design guidelines can help ensure that all content is aligned with your brand's goals and supports your users' needs.